The numbers show that Pinterest is a very effective network for ecommerce conversions:
Almost 3/4 (73 percent) of active pinners—and 89 percent of daily pinners—have bought something new they discovered on Pinterest.
5 percent of Pinners make a Pinterest-inspired purchase at least once a month.
60 percent of active pinners are likely to search and browse on Pinterest than browse catalogs.
About half of the active pinners who have noticed promoted pins on Pinterest have clicked on them to get more information. More than 40 percent have made a purchase, suggesting promoted pins inspire future action.
The effect of business categories on promoted pins:
60 percent of Instagrammers say that they learn about a product or service on the platform.
75 percent of Instagrammers take action after being inspired by a post, like visiting a website, searching, shopping or telling a friend.
As the number of social media users continues to increase, these platforms have become more critical to marketing success. After all, one of the tenets of marketing is to draw attention from the right people at the right time and social media provides the perfect place to do just that.