Developing a virtual stage to connect athletes to combat the repercussions of a changing climate.
This virtual competition was created because ski resorts faced increased challenges to host events due to unreliable weather. So rather than not having any events at all, the North Face hosted this virtual competition that provided a workaround for this issue. What started as a national campaign exploded on a global scale allowing talented athletes from remote locations or small resorts to compete against one another.
Snow comes later, melts earlier, and is not nearly as deep as it was 30 years ago. We’ve seen a stark decline in competitions hosted by ski resorts, and a steep increase in cost for athletes to compete. Blabbly partnered with The North Face to build a virtual stage to bring the competition to any athlete with a camera and WIFI.
We created the infrastructure for athletes around the globe to film their best tricks and upload them to the competition platform, which resulted in 54,990 online impressions and over 1,717 competitors around the globe highlight the need for creative digital solutions that not only deliver results but also solve real-world problems and bring people together.